Why Nextore and Not a Web Shop?

Speed and Efficiency: Nextore distribution in the era of modern technology

In today's digital age, where users are accustomed to fast and personalized experiences, the decision between developing your own web shop and using specialized mobile applications can be crucial for the success of your business. In this blog post, we will explore why the Nextore solution is superior to traditional web shops, and how it can help you optimize your business and improve user experience.

Costs of developing a custom B2B web shop

One of the key reasons why you should choose Nextore instead of developing your own B2B web shop is cost. Developing a custom web shop can be an extremely expensive process, requiring large investments in development, design, testing, and maintenance. Even after initial development, continuous updates and improvements are needed.

Improved User Experience

One of the main advantages of mobile applications over web shops is improved user experience. Mobile apps are designed with special attention to user interface and navigation, tailored for mobile devices, and offer a smooth and intuitive experience. Given that most users today use mobile devices for online shopping, an app that is adapted to mobile screens can significantly improve user satisfaction.

Speed and Efficiency

Mobile applications typically load faster than websites because they store data locally on the device. This allows for faster access to content and functions, reducing waiting time and enabling users to quickly find what they're looking for. Speed is crucial in online commerce, as every additional moment of waiting can result in lost customers.

Personalized Content

One of the biggest advantages of mobile applications is the ability to provide personalized content. Mobile apps can use user data and preferences to offer highly personalized experiences, recommendations, and notifications. For example, the app can recognize which products a user most frequently views or purchases and suggest similar products or special offers based on that.

Push Notifications

Mobile applications can send push notifications directly to users' devices, providing timely alerts about offers, updates, or new product arrivals. This is far more efficient than email notifications, as push notifications have a higher open and engagement rate. Push notifications are the most effective way to inform customers about discounts, flash sales, and promotional campaigns. Users can access discounted products immediately with one touch on the notification, further increasing the chance of conversion.

Better Brand Presence

Having a mobile application on the user's device helps increase brand visibility and recognition. Users encounter the app icon every time they scroll through their phone, which reminds them of your store and products, and increases the chances of repeat visits and purchases.

Enhanced Security

Mobile applications can offer better security features such as biometric authentication (fingerprints or facial recognition), which can be more secure and convenient than traditional login processes. Security is key in online commerce, and mobile apps allow users to have confidence in the security of their data. The Nextore platform is protected against malicious attacks, providing an additional layer of security that standard web platforms, such as WordPress, often lack.

Integration of Device Features

Mobile applications can integrate with other features and functionalities of the device, such as the camera, GPS, or contact list, to enhance the shopping experience. For example, users can use the camera to scan barcodes or QR codes, GPS for tracking deliveries, or contacts for sharing products with friends.

Loyalty Program Integration

Applications provide a seamless way to integrate loyalty programs, allowing users easy access and management of rewards and benefits. This can encourage repeat purchases and increase user engagement with your brand.

Reduced Cart Abandonment Rates

Mobile applications often have lower cart abandonment rates compared to web shops. The convenience of storing payment data and simplified billing processes contribute to this advantage. When users can quickly and easily complete a purchase, they are less likely to abandon the cart before completing the transaction.

REST API Integration

The Nextore application uses REST API (Representational State Transfer Application Programming Interface), which allows for simple and flexible integration with various courier services and banking institutions, provided they support this technology. REST API is an architectural style of software design that allows systems to communicate via HTTP protocol in a way that is easy to use and scale. Using REST API enables the application to send and receive data in real-time, improving the efficiency and integration of various systems. Implementing such integration in a web shop can be complex and expensive, while the Nextore application offers this functionality as part of the standard package.

Reduced Exposure to Internet Attacks

If a distributor's portfolio is on the web, it is susceptible to crawlers and robots. Competitors can regularly scan the entire content of the website, monitor discounts and sales promotions, and obtain other valuable business information. Mobile applications are less exposed to these threats, providing additional security for business information.

Integration with Nextore Web Shop

It's important to note that Nextore also offers a web shop that integrates the web interface with the Nextore database into the distributor's existing website. This allows for flexibility and additional sales channels for distributors who want to use the advantages of both mobile applications and web shops.

Conclusion

Ultimately, mobile applications offer numerous advantages over traditional web shops, including improved user experience, greater speed and efficiency, personalized content, offline availability, push notifications, better brand presence, enhanced security, integration of device features, loyalty programs, and reduced cart abandonment rates. The Nextore platform enables distributors to take advantage of all these benefits, providing a comprehensive solution for modern digital commerce.

If you're looking for a way to enhance your business and provide your customers with the best possible experience, Nextore is the right solution for you. Join the many satisfied users who have already experienced the benefits of our platform and start optimizing your business today.